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The project site has a very good frontage for retail (200m approx), and the site is on a corner plot that can use entry/exit from both roads. The design is inspired by The Cocoon Project, which talks about the Retail Metamorphosis scene in retail. A new age digital envelope is created on the front facade i.e. north side, to give flexibility for using glass intensively, giving fortuity to media screens.<br><br> The project is intended to transform the state-of-the-art facade to a media screen, with sunshade wherever necessary, thus combining the futuristic facade language with digital branding. Key features include double-height foyers, strategic voids to enhance visual interaction between floors, and seamless & free flow of internal retail spaces.
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